LillysEcoClean

Get in touch with your inner tree hugger!

Many scientists now recognize that air inside the home and workplace may be more seriously polluted than outdoor air causing serious health problems. Many of the most toxic chemicals we come into contact with are bought from supermarkets in form of harsh detergents in different cleaning products. And since we spend as much as 90 per cent of our time indoor, the health risks from indoor pollution are much greater than those from outdoor pollution.

Cleaning agents can for instance contain:

• Carcinogens
• Hormone-disrupting chemicals
• Central-nervous system disrupters
• Reproductive toxins and psychoactive chemicals (substances that alter brain function)

We want to enable consumers to see beyond the hype so that they can make conscious decisions based on facts and understanding of the labels rather than powerful advertising campaigns. Underneath the appealing image is a less appealing truth: most of the chemicals that go into common cleaning products are no different from the harsh chemicals used in industry.

Vast amounts of money are being spent on these powerful advertising campaigns which are designed to brainwash us into believing that we need these harmful chemicals.

Unfortunately manufacturers of household cleaning products are not obliged to disclose their ingredients at all. Instead they are allowed to describe them (e.g. 'non-ionic surfactant').

The more inferior the product the bigger and harder the sell: often the more dangerous it is for you to use the more advertisements will try to convince us that it is good for you.

A recent report by eminent UK scientists confirmed the need for a fundamental reform of chemicals policy, with one of its authors stating: "Given our understanding of the way chemicals interact with the environment, you could say we are running a gigantic experiment with humans and all other living things as the subject."